Imagine you are at a party. You’re hungry and stumble upon the dessert table...you can’t help staring at that luscious, tempting nut cake.
The cake’s visual features provide your brain with plenty of information regarding its taste, texture and smell.
Now, you suddenly find yourself dipping your fork in a spongy slice of it. As soon as you taste the first bite, small sugar and vanilla molecules softly melt on the surface of your tongue, while the taste receptors send electrical messages to the gustatory cortex , the center of taste in your brain. What you’re experiencing, the ...
Have you ever wondered what it is that determines consumers decisions? How do they choose a brand and what turns them into loyal followers of that brand? The complex emotional, neural and psychological processes involved in buying decisions can be revealed by the right neuro-marketing tools.
Long gone are the days when customers were faceless consumers for brands. Today, they are multidimensional shoppers that heavily rely on technology and online media to get advices, make comparisons, set preferences, rate and suggest. They seek brands with similar values as them, meaning intimacy, legacy, and mindfulness. They look for emotional relationships with brands and, given the huge competition due to the access to unlimited options and information, brands do need to create wowing experiences.
Have you ever wondered what happens in the brain of your consumers when they see your logo? Neuroscience tells us that a logo - and the brand it stands for – can activate large portions of the brain in about 1/3 of a second, well before conscious thoughts. This means that consumers make subconscious decisions about your brand
The brain is an incredible organ that opens doors to several marvels and fascination. Neuromarketing uses a combination of frameworks and techniques to exploit how the brain functions and reacts, therefore uncovering insightful consumer behaviour and unconscious
My brain loves vanilla fragrance. I had this basic insight this morning inside a bookstore, downtown. I found myself nose up, inhaling soft and invisible bubbles of aroma that brought me back to my 8 years old. Me, in my grandma kitchen, she gently offering a piece of her luscious and fragrant vanilla cake…